Raw Human Insight

I believe the most effective way for a business to succeed is by deeply understanding consumer behaviour. Every project begins with getting close to the audience. But listening alone isn’t enough. While research reveals the data, my strategic approach turns it into something useful, actionable, and inspiring.

what I can do for you

Cultural insights & Qualitative research

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Research Moderation

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Strategy and Sensemaking

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Brand purpose

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New product development

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Creative development

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Packaging design

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Segmentations

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Cultural insights & Qualitative research • Research Moderation • Strategy and Sensemaking • Brand purpose • New product development • Creative development • Packaging design • Segmentations •

Stand Out Projects

The Invisible Generation

01.

Women over 60 are often overlooked by the beauty industry, but the client wanted to change that.

I set out to understand the ‘invisible generation’ for a leading beauty brand, travelling across the US to meet incredible women. I listened to honest conversations about ageing, shifts in confidence, skincare routines, and personal self-expression. What emerged was deeply eye-opening, insights shared through laughter and tears.

The project had significant impact, inspiring new product development, marketing and comms, and the creation of a new team, dedicated to serving their needs.

Adaptive Athletes

02.

The client wanted to become the most inclusive sports brand in the world, but it needed a deeper understanding of adaptive athletes and their needs.

Bringing together athletes with different abilities, across a variety of sports, I investigated how they train and compete.

Focused, hands-on research uncovered the frustrations and workarounds they rely on every day, giving the client a clear path to creating better products for this audience.

The Motherhood project

03.


Two short films exploring what it means to be a mother in the UK.

I recruited and interviewed a group of diverse women about topics such as the Motherhood Penalty, the Childcare Crisis, and Hyperemesis Gravidarum.

The stories shared were touching, and one of the films was endorsed by a leading UK charity.

To watch the films click here ‘Documentaries’

Previous Clients

  • Salomé is a strong and creative strategic thinker with an infectious drive and enthusiasm to deliver high quality work.

    Laura Warby, Head of Culture at Davies + McKerr 

  • Salomé is excellent at what she does and a joy to work with. She's helped me with photography, in-home visits, home observations and conducting in-depth conversations with participants all over the UK, and every time I work with her she's been top class and brilliant to work with.

    Mark Hadfield, Founder of Meet The 85%

  • Salomé was a dream to work with. Excellent research and strategic thinking, reliable and proactive, and also helped raise the quality bar on the output. I can't recommend her highly enough.

    James McLintock, Founder of Future Studio

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